Forget naptime, there’s a hot new event at nurseries around
the country: the ‘pre-school prom’.
Recently the MailOnline ran a story on Beth Woolley, an
11-year-old from Tipton whose mother Aimee splashed out £1000 on clothes, transport and beauty procedures to prepare her
for her ‘primary school prom’. Shockingly, Beth won’t be the youngest child
decking herself out this summer; tots aged three to four will be glamming up for their own lavish events.
When the trend for proms began in the US, they were
typically only held when a teenager graduated from high school aged 16 or 17.
Now, children as young as three may find themselves invited to a prom.
At a ‘preschool prom’ a tot may be encouraged to arrive in a
swanky car or limo, walk down a red carpet and have professional photographs
taken with his or her tiny pals. After the event, parents might be asked to purchase a DVD 'movie' of the prom.
Another feature of the American high school prom that has
been co-opted by preschools is the practice of handing out awards, such as ‘Friendliest
Toddler’ and ‘Best Tidy-Upper’. On one hand, it could be suggested that encouraging
competition in children from an early age is ‘healthy’ and will prepare them
for challenges in life – specifically the first-come-first-serve climate
of the primary school playground. On the other hand, they’re only toddlers.
These tots will learn enough about competition later on, when they have to
compete for jobs and partners. Toddlers should be running around making sandcastles, not vying for various titles.
Yet, unfortunately, awards aren’t the most discomfiting part
of the preschool prom. The difference between a school disco and a prom is that at the former children are generally encouraged to wear inexpensive clothes that they can boogie in. At
the latter, appearance is key. Like Beth Woolley’s mother, parents of preschoolers will feel under pressure to doll their children up in tiered, diamante dresses and
sharp three-piece suits – which, as the kids are so little, are likely only to
be worn once. High street department store Debenhams is cashing in on the prom
phenomenon, and has launched an expensive range of prom dresses for ‘Little
Ladies’ and suits for ‘Miniature Gents’ created by designers such as John Rocha. One
of the primary reasons school uniforms exist is so that children are equal.
Uniforms ensure kids don’t experience feelings of inadequacy and/or bullying if
their families can’t afford new trainers or brand-name t-shirts. As the Woolley’s
story shows, these events can often escalate into ridiculous displays of wealth
which, more often than not, leave one or several less-moneyed children feeling embarrassed
or unworthy.
There’s another troubling aspect of the toddler ball that
can’t go unrecognized: pre-sexualisation. There is simply no need for a three-year
old to be wearing make-up, applying fake nails or having a spray tan: they
should be focused on developing the content of their character, not the quality of their
appearance. I am sure not all parents whose children have attended preschool
proms have trussed them up like dolls but, unfortunately, a quick google search
returns examples of those who have. But those those parents should not be treated too harshly.
The word ‘prom’ conjures up ideas about glamour; misguided guardians may think they need to
enhance their children in this way, and that they and their child will be
judged if they don’t. Proms create bubbles; attention and energy is poured
into the event, and practices that would seem ridiculous in the ‘outside world’
suddenly become permissible.
Finally, need we mention the glaring issues concerning gender that surround these baby balls? Proms encourage kids to conform to gender norms. A boy
must be a dashing ‘Prom King’, and a girl a sweet ‘Prom Queen’; males in suits,
females in dresses. Rather than teaching tots to wear what they like and be
comfortable in their own skin, 'preschool proms' reinforce the belief that
clothing defines who you are.
Society has a slight obsession with all things mini – the ‘travel
size’ sections of pharmacies are ever-expanding and Tesco makes a mint off bite-size pizzas. Toddlers may look adorable in little suits and tiny prom dresses, but
the ‘aww-factor’ doesn’t make up for the ‘ugh’ moments incurred along the way. ‘Preschool
proms’ are only likely to cause stress, expense and jealousy – bring back the cheesy
DJs, play-clothes and jelly and ice-cream which characterised school leaving
parties of yore.